PDCA - The Voice, the Educator, the Standard Bearer and the Community Builder of the Industry

e-N E W S L E T T E R
Meeting Update
Last Meeting
We had a great turnout at our first meeting of the year.  We want to thank our sponsor Benjamin-Moore and our presenters Jeff Nestle and Randy Fornoff.  It was a very informative discussion on Bidding Profit.   

Next Meeting
We are in the planning phase of our next meeting on March 15th.  Is there something you want to learn more about?  This is YOUR group so let us know what topics you are interested in. 

Our remaining 2018 meeting schedule has been set.  Please mark your calendars...

March 15th * May 10th * August 16th * October 25th

Committee Update

PDCA Scholarship Committee
We have a vacancy on our Scholarship Committee.  Committee members meet annually to review applications and determine disbursements to students. If you are a local PDCA member and interested in participating on this committee, please contact Melissa Matthews at melissa@pdcaz.org

Five Simple Ways to Increase Your Customer Base

By Steven McDonald

One of key drivers in your company’s value is the value of your customers. Analyzing customer profitability and maximizing a customer’s lifetime value are highly important and essential to any business.

To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal.

A 5% increase in customer retention can result in a 75% increase in customer value. The challenge is how to improve your retention by 5%.

Below are 5 simple ways to bring in more customers and increase your customer base.

1. Offer a free newsletter
Free is something that everyone can afford, from small businesses to global corporations. When you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start. If you provide good content, customers will know more about your business.

2. Increase your customer base by asking for opinions
Before a web visitor leaves your website, request that they complete a short survey related to your business. People are happy to express themselves and often enjoy telling you about their online and offline experiences. You can use a survey to conduct industry research, customer experience or measure customer satisfaction.

3. Keep up and maintain excellent customer support and service
A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order. Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales. Best of all, you can keep track of previous customer communication through tools such as CRM software.

4. Keep your website content fresh
Fresh and informative content is one of the main elements that pull in new visitors and potential customers. Keep your content fresh by publishing a blog that reports the latest business news, key-takeaways from whitepapers and hot topics within your industry. Fresh content will also help your website be found in search engines.

5. Promote your business on social media networks
Facebook users have an average of 229 friends. When you create new content, launch a new product or run a new campaign, be sure you share this across the social media channels you are active in. There is no easier way to grow your customer base than providing value and then having your customers promote your brand for you.
Building a solid customer base

Marketing is the art of attracting and keeping customers. If building a solid customer base for your product or service is what you are looking to achieve in 2018, implementing the five steps above will greatly increase your customer database in a short period of time.


Meeting Update

Committee Update

Five Simple Ways to Increase Your Customer Base


Join us for our Next PDCA Meeting

March 15th

The Trophy Room at
ASU Karsten Golf Course
1125 E Rio Salado Pkwy
Tempe, AZ 85281


There is no charge for this event but we still need your RSVP so we can make sure there are enough seats and handouts for everyone.

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PDCA Arizona | 18521 E Queen Creek Rd Ste 105-299, Queen Creek, AZ 85142-5829 | Tel: 800 994 7322 | admin@pdcaz.org